Over the past week there has been an enormous outcry throughout the raw foods/ living foods communities:
Almond Board of California plans to label pasteurized almonds as “raw”
Now, when Justin and I started this blog, we made the decision that we would avoid anything “political”. But, when I first saw the news via an email message someone had sent to me, I knew that we could not avoid this issue. Soon enough, there was a ripple of blog posts and news articles. I read posts by countless raw foodists who are normally very happy people who normally write about how much they love raw food. But when this news came out, people were livid instead of “living”. They were pissed. Teeth clenching, fists in the air. Screaming and yelling and typing on keyboards.
Many of the raw bloggers out there have pleas to write to the Almond Board of California with letters that sound more like death threats than concerned consumers. Someone posted one of the letters that they sent to the Almond Board. It said something to the effect of.. “You better make the almonds raw, or else.”
Yeah, that sure is nice! I’d hate to be the person opening that piece of mail!
I was saddened by all of this drama. Sadness doesn’t get you very far to a solution. And neither does anger.
So let’s take a time out here.
Think about this: The Almond Board of California is a group of farmers who have almond trees. In this organization is a wide variety of almond growers, representing big farms and small farms. We buy almonds mostly from these guys because they are the largest almond organization in the world.
We eat these almonds, from these farmers, about 99% of the time.
Although California is the largest area of almond growers in the world, there must be other growers elsewhere. So if the Almond Board of California wants to take away our yummy delicious raw almonds… I’ll just buy raw almonds somewhere else.
But I do not think that all hope is lost. The decision does not seem to be set in stone…yet.
A few days ago I was thinking about the situation and thinking about all the times I have had raw almonds. I feel so grateful that they have grown these almonds and sold them in their current raw state for so many years. These almonds still sprout. We still make nut milks out of these almonds. We still make pates from these almonds, and buy nut butters made from these almonds.
And that is when it hit me: I love these almonds! We all love these almonds!
Why are we all spending so much time worrying and being angry about pasteurization? Why aren’t we talking about how much we love raw almonds?! This is what I want to think about. This is what I want to talk about. And that is what I am going to blog about.
I love raw almonds. And I want there to be more raw almonds in my life.
And this is when I had an idea that made me feel really good inside….
What if there are enough of us to send thank you cards and words of encouragement to the Almond Board telling them how much we love raw almonds!
- What if we told them how many pounds of raw almonds we buy in a week or a month or a year!
- What if we sent them pictures of all the delicious things we have made with raw almonds!
- What if we told our stories of how raw almonds changed our lives; especially those of us with dairy allergies falling in love with milk and cookies again, this time almond milk and cookies!
Perhaps they would see how much we care about them, and care about raw almonds. I don’t think they know how many customers they would completely lose if they stopped offering raw almonds.
Here are some suggestions you can do right now to show your love for raw almonds:
- Start making recipes with raw almonds, and take photos of your creations.
- Sign the Petition created by Seth from Living Nutz (I wish the petition title was a bit more positive, but perhaps the love is in there somewhere. 7188 signatures so far!
- Send some love to the Almond Board of California, and tell them how much you love raw almonds. Send a postcard. Or a care package
- Have a raw almond party potluck, and have everyone bring a dish with raw almonds as one of the ingredients. Perhaps you could even wear ivory and brown, just like almonds do!
- If you have a blog, create a post or share some photos on Flickr about how much you love raw almonds. Then send us a link, and we’ll post everyone’s love for raw almonds in a blog post in the near future
Got another idea? Let us know and I’ll add your idea to this list!
Let’s send out some love!